Your Tasks

• As a tracking expert (m/f/d) you will work in the tracking team that is responsible for the integration of all Lidl Apps and Websites
• You will help to integrate tracking technologies and help stakeholders with the planning and usage of tracking data
• Based on business requirements, you can derive technical integration guidelines and plan the implementation together with the developers in your team
• You can validate if new requirements are reasonable from a business perspective, you can help estimate the technical integration
• As a communicator between other Product Owners or Stakeholders from other departments, you can explain what tracking integrations are needed to measure and improve the success of features and sales campaigns
• To recognize improvements and convert them into actionable items is familiar to you
• You will need to quality check and analyze tracking data from a broader business perspective
• You will work in a fully remote setup but you will meet your colleagues in person in the company

Your Profil

•  A university degree in a related field, e.g. in informatics, marketing, data management, economics or similar
• +4 years of working experience, preferred in a comparable position
• Very good knowledge in tracking technologies, e.g. in Google Analytics, Google Tag Manager, dataLayer concepts, JavaScript or in similar tools and languages
• You know how tracking data is stored in cloud environments (GCP, Azure), how it can be analyzed via SQL / BigQuery and how this data can be used for onsite optimization, personalization and performance marketing
• Good understanding of Marketing Platforms, User Journey and Attribution logic is a plus
• Able to work independently and be a good team player
• Knowledge in an agile product organization, e.g. in Scrum, Kanban or similar is a plus
• Good communication skills in English. German is a plus but not needed for the position